WearXO

The brand identity for WEARXO was designed to reflect a modern, expressive apparel brand that encourages individuality and confidence. The core idea behind the visual system was to create a bold yet adaptable identity that could live comfortably across streetwear, casual apparel, and lifestyle products. The logo was developed using strong, angular typography to convey energy, movement, and attitude—qualities commonly associated with contemporary street fashion. The slightly aggressive cuts and compact letterforms were intentional, allowing the logo to remain impactful even at smaller scales such as neck labels, tags, and embroidery, while still standing out in larger applications like packaging and apparel prints. A high-contrast color palette was chosen to strengthen brand recall. The use of black and white ensures versatility and longevity, while the neon green accent adds a sense of youth, vibrancy, and visual disruption. This combination helps the brand feel fresh and modern without becoming trend-dependent. The identity system was designed with real-world applications in mind. The logo and supporting visuals were tested across multiple touchpoints including clothing tags, fabric labels, packaging, caps, and apparel mockups to ensure consistency, legibility, and durability in both print and textile contexts. Overall, the WEARXO brand identity focuses on clarity, confidence, and flexibility—creating a visual language that supports the brand’s message of self-expression while remaining scalable for future growth and collections.