GoalPe Fantasy

For my freelance project with GoalPe, a football fantasy league app, I was responsible for developing the foundational brand identity—specifically the logo and typography system. The project centered on creating a visual identity that captured the competitive, high-energy spirit of football while remaining clean, scalable, and app-friendly. I began by defining the brand’s core attributes—performance, strategy, community, and excitement—and translated them into a distinctive logo mark that could function effectively across digital platforms, including app icons, splash screens, and social media. A key focus was ensuring strong visual recall and scalability. The logo was designed with geometric balance and clear negative space so it would retain clarity at small sizes, particularly within mobile UI constraints. Alongside the logo, I curated and refined a typography system that reinforced the brand’s tone—bold, dynamic, and modern—while maintaining legibility across UI components and marketing touchpoints. This project strengthened my ability to build brand identity from the ground up, think systematically about visual language, and design assets that are not only aesthetically strong but also strategically aligned with product positioning in a competitive sports-tech market.