Fittara

The FITTARA logo was designed to express elegance, femininity, and cultural depth, aligning with the brand’s identity as an ethnic apparel label for women. The primary focus was to create a timeless mark that feels rooted in tradition while remaining visually refined and contemporary. A serif typeface was chosen for the logotype to evoke heritage, craftsmanship, and sophistication—qualities strongly associated with ethnic wear. The letterforms are balanced and graceful, giving the wordmark a premium feel without overwhelming the visual composition. The star-inspired symbol was introduced as a supporting brand element to represent radiance, celebration, and individuality. Its soft curves and symmetrical form complement the typography, reinforcing the idea of grace and feminine strength. This symbol also functions as a standalone mark, allowing flexibility across labels, tags, and embellishments. The logo composition emphasizes clarity and balance, ensuring legibility and elegance across various scales and applications. Overall, the FITTARA logo was designed to feel classic yet distinctive—capturing the essence of tradition through a modern, minimal visual approach.