Headed the Design Team for BITOTSAV'26, the annual cultural festival of BIT Mesra, leading the visual identity and creative direction of the event. Designed the official festival logo, established the brand color palette, and developed a cohesive design system across digital and print touchpoints. Led the creation of event collaterals including social media creatives, posters, banners, merchandise, stage graphics, passes, certificates, and on-campus branding, ensuring a consistent and impactful visual experience throughout the festival while coordinating with cross-functional teams to execute designs at scale.